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Home > Direct Marketing Update December 1, 2005

Summary of changes coming January 16, 2006

COMMUNICATIONS BUSINESS

Price and service changes are summarized for the following affected services. Click the service name for details:

Domestic Lettermail and USA and International Letter-post

Domestic Lettermail Product Specification Changes

As a result of improved mail processing technology, addressing standards have been relaxed in regard to the acceptable area for the postal code on Lettermail (also applies to Domestic Registered Mail, Incentive Lettermail and Addressed Admail) Items. Originally, the postal code was required to be within a 26 mm zone on an Item. It can now appear anywhere in a larger area except for a 19 mm band at the bottom, a 40 mm band at the top and 15 mm on either side of the Item. Please refer to the Canada Postal Guide (section 3.2 and 3.2.3). This change provides customers with a wider area on which to print the address information.

In addition, the rule stating that the area of 140 mm x 19 mm from the leading edge of a Lettermail (also applies to Incentive Lettermail and Addressed Admail) card (includes postcards) must be kept clear for barcoding has changed. The full length of the card measuring 19 mm up from the bottom edge must be kept clear for machine barcoding. This change is effective January 16, 2006 however; it is recommended that customers begin to adhere to this specification now for maximum machineability.

Domestic Lettermail Proposed Price Change
The basic domestic letter price (0–30g) is proposed to increase by one cent, from $0.50 to $0.51 on January 16, 2006, based on the Price Cap Formula.

Registered Mail Indemnity Proposed Change
A proposal is in place to change the maximum indemnity available for Registered Mail to the United States and its territories or possessions from $100 to $60 to align with the Universal Postal Union.

Registered Mail Proposed Price Change
Effective January 16, 2006, Registered Mail is proposed to increase by twenty-five cents ($0.25), from $6.25 to $6.50.

USA Letter-post and International Letter-post Proposed Price Changes
The proposed price increase for Standard USA Letter-post for Items weighing up to 30 grams changes from $0.85 to $0.89.

The proposed price increase for Standard International Letter-post for Items weighing up to 30 grams changes from $1.45 to $1.49.

For January 16, 2006, Domestic Lettermail price changes see the Lettermail 2006 Price Sheet.

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Addressed Admail Summary of Changes

There will be price increases to Addressed Admail effective January 16, 2006. See the Addressed Admail 2006 Price Sheet for details.

Addressed Admail Product Specification Changes

As a result of improved mail processing technology, addressing standards have been relaxed in regard to the acceptable area for the postal code on Addressed Admail (also applies to Lettermail, Domestic Registered Mail and Incentive Lettermail) Items. Originally, the postal code was required to be within a 26 mm zone on an Item. It can now appear anywhere in a larger area except for a 19 mm band at the bottom, a 40 mm band at the top and 15 mm on either side of the Item. Please refer to the Canada Postal Guide (section 4.2 and 4.2.3). This change provides customers with a wider area on which to print the address information.

In addition, the rule stating that the area of 140 mm x 19 mm from the leading edge of an Addressed Admail (also applies to Lettermail and Incentive Lettermail) card (includes postcards) must be kept clear for barcoding has changed. The full length of the card measuring 19 mm up from the bottom edge must be kept clear for machine barcoding. This change is effective January 16, 2006; however, it is recommended that customers begin to adhere to this specification now for maximum machineability.

The Growth Rebate Program is ending December 31, 2005. For all customers who are participating in only the Growth Rebate Program, settlement will take place within 90 days following the program end date of December 31, 2005.

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Business Reply Mail/International Business Reply Mail Summary of Changes

There will be price increases to Business Reply Mail (BRM) and International Business Reply Mail (IBRM) effective January 16, 2006. See the Business Reply Mail 2006 Price Sheet for details.

Business Reply Mail and International Business Reply Mail Product Specification Changes
In July 2005, Business Reply Mail and International Business Reply Mail customers were sent new versions of the acetate templates (CPO31094 and CPO34297) in the letter of notification of changes effective January 16, 2006. Changes to these templates are:
  • The “Clear Area” has been identified
  • The word “Long” has been replaced with “Length”
  • The word “High” has been replaced with “Width”
  • The language has been revised to ensure consistency between the two templates

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Catalogue Mail Summary of Changes

There will be price increases to Catalogue Mail effective January 16, 2006. See the Catalogue Mail 2006 Price Sheet for details.

Catalogue Mail Product Specification Changes
Effective January 16, 2006, Catalogue Mail customers will be allowed to have Authorized Users for their Agreement.

Catalogue Mail Agreement holders who, post January 16th, 2006, request to have Authorized Users added to their Catalogue Mail Agreement will be granted the benefit of Authorized Users to have access to their Catalogue Mail Agreement and prices.

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Incentive Lettermail Summary of Changes

There will be price increases to Incentive Lettermail effective January 16, 2006. See the Lettermail 2006 Price Sheet for details.

Incentive Lettermail Product Specification Changes

As a result of improved mail processing technology, addressing standards have been relaxed in regard to the acceptable area for the postal code on Incentive Lettermail (also applies to Lettermail, Domestic Registered Mail and Addressed Admail) Items. Originally, the postal code was required to be within a 26 mm zone on an Item. It can now appear anywhere in a larger area except for a 19 mm band at the bottom, a 40 mm band at the top and 15 mm on either side of the Item. This offers our Customers greater creative flexibility. Please refer to the Canada Postal Guide (section 3.2 and 3.2.3). This change provides customers with a wider area on which to print the address information.

In addition, the rule stating that the area of 140 mm x 19 mm from the leading edge of an Incentive Lettermail (also applies to Lettermail and Addressed Admail) card (includes postcards) must be kept clear for barcoding has changed. The full length of the card measuring 19 mm up from the bottom edge must be kept clear for machine barcoding. This change is effective January 16, 2006; however, it is recommended that customers begin to adhere to this specification now for maximum machineability.

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Publications Mail Summary of Changes

There will be price increases to Publications Mail effective January 16, 2006. See the Publications Mail 2006 Price Sheet for details.

There are no service changes planned for Publications Mail for January 16, 2006.

We’ve taken some good suggestions from customers and made a few clarifications to our Publications Mail Customer Guide to make it easier to use.

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Unaddressed Admail Summary of Changes

There will be price increases to Unaddressed Admail effective January 16, 2006. See the Unaddressed Admail 2006 Price Sheet for details.

There are no service changes planned for Unaddressed Admail for January 16, 2006.

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Communications Business Customer Guide Summary of Changes

Changes to the 2006 Customer Guides include:
  • Continuation of previous years’ efforts for content amalgamation
  • Any changes required to implement the service changes noted above
  • Removal of the Price Sheets (Price catalogue to be introduced)
  • Removal of the section restricting Authorized Users from Catalogue Mail
  • Clarification of various sections of the Customer Guide in particular:
    • General Terms and Conditions (Section 8), in addition to clarifications, this section also has new general terms added
    • Making Payment (Section 7a & 7b)
  • Clarifications throughout each Guide to improve understanding
A hard copy of the 2006 Communications Business Customer Guide will be distributed to Commercial Customers with the Reminder Letter in January 2006. Customers requesting additional hard copy Customer Guides after the Reminder Letter can ask their Sales Representative.

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Craig Huey

Craig Huey is recognized as one of the world’s leading experts in direct response marketing. He is the winner of 78 major marketing awards for breakthrough campaigns that led to multimillion-dollar sales.

This is scientific advertising. We measure test results and continually try to increase the response based on what we have learned. 


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