How long are callers waiting to talk to a live person about your product? Do you know?

If it's more than 25 seconds, it is too long. Actually the industry-wide objective is that 80% of calls should be answered by a live person within 25 seconds—an objective that’s seldom actually met.

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     If you do trade show marketing, here’s a story of how to make it dramatically more profitable.
 
      One of our successful relationship building campaigns was conducted on behalf of Velocity Trade. Designed to target attendees of a trade show, direct response communications were scheduled to arrive, as usual, both before and after the trade show.  (Most conferences allow for pre-requested magalogs, which can be a powerful tool in generating traffic to your booth. Post-show magalogs should use a conversion series. For more information, call me at 310-212-5727.

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