In direct mail, the most common formats are:
- Envelope mailings
- Postcard mailings
- Self mailers
There are, of course, many other formats, including magalogs, catalogs, bookalogs, three-dimensional mail and much more.
The power of the magalog
The magalog has been growing in popularity for about 15 years. It is an excellent way to dramatically present your product or service.
The diversity of the magalog
I’ve created magalogs that market a diverse range of products and services, such as business-to-business software, products for human resource directors, reverse mortgages, alternative health products and investment products and services.
Achieving the right look
The cover of a magalog should look like the cover of a magazine, or it could look a little more commercial. The picture above shows two examples of magalogs I have created for clients. The top magalog was used for business-to-business marketing, while the other was used for consumer marketing.
If you would like to learn more about the benefits of magalogs and get tips on how to create a magalog that will work for you, visit our Direct Response Library. Here, you can check out an article on 3 Powerful and Unique Direct Marketing Formats as well as an article on How To Get Amazing Direct Marketing Results with Magalogs. You can also take a look at some of our case studies. You might want to check out Health Alert and Sun Wellness in particular.
Or you can call me at 310-212-5727 or email me at inquire@cdmginc.com. We can discuss a magalog idea that will work for your next direct marketing campaign.