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Direct Response Copy Tip of the Week: The Bucket Brigade

In direct response you want your copy to move your prospect right along. The "Bucket Brigade" are transitional words and phrases used to keep your prospect reading and moving easily through your piece.

Here are a few quick examples:

  • And
  • But that’s not all
  • But
  • And now you can
  • So you see
  • So that is why
  • However
  • Better yet

If you are interested in more copy ideas subscriber to Direct Marketing Update.

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 About Craig Huey:
Mr.Craig A. Huey

Craig Huey is the #1 authority on accountable advertising.

He’s recognized as one of the top direct response marketing experts in the nation.

In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, a full-service direct response advertising agency, and InfoMat, a postal and email list brokerage and management company.

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