One way to supercharge your response is to take a newsworthy topic that relates to your product or service and integrate it into your sales copy.
What is going on in your prospect’s mind? Think about a hot business, political or current issue that is being talked about on the news, in magazines or in the papers—an issue that your prospect will recognize, be curious about and be interested in.
If your copy includes current, newsworthy information and references, you will consistently see an increase in response.
For example, some of the grand-slam mailing packages we are all familiar with have used newsworthy copy on the envelope and as the lead to draw attention. The same principle applies to websites and email. You want to increase your response? Write about something that is newsworthy.
Need copy help? Please contact me at 310-212-5727 or email me at inquire@cdmginc.com.