In any direct marketing piece, your challenge is to gain the prospect’s trust in a matter of minutes.
Once you get the prospect to open the envelope, read the email or visit your website—your copy needs to do its job of building the trust between you and your prospect. This is why it is critical to offer specifics to support your product or service.
The fact is—generalities kill response, but specifics increase response.
Giving detailed information makes you more credible and trustworthy. It gives your prospects the assurance they need to believe in your product or service.
Here are three examples of sentences without specifics and with:
- Without specifics: This product has helped thousands of people lose weight in a matter of weeks.
With specifics: To date, our newest product has helped 8,367 lose at least 10 pounds in 4–6 weeks. - Without specifics: By subscribing to our newsletter, you learn plenty of information that will help you increase your income.
With specifics: Our newsletter is packed with tips on how to beat FDA Regulation 702, avoid the 77 class action lawsuits filed in the last 6 months and avoid the media nightmare the spinach industry experienced for 7 horrible weeks. - Without specifics: This book will give you all of the answers you need to organize your life.
With specifics: This book will give you strategies on how to manage your daily time with 37% increased efficiency and double your effectiveness with clients so that you can live a stress-free and productive life.
Need copy help? Please contact me at 310-212-5727 or at inquire@cdmginc.com.