You may be interested to know that if you are using more direct response in your marketing, you are not alone. According to the marketing research firm The Winterberry Group, there has been a shift in marketing expenditures toward more direct response.
In fact direct response usage has been growing at an average rate of 7.8% per year, while traditional media increased just 5.5%.
Some of the key reasons behind the shift to direct response are:
- Advertising “clutter” has lessened the impact of image-oriented messages that don’t address your customers' individual needs.
- The easy availability of individual buying habits now allows you to precisely target your customers.
- Technological advances allow you to frequently and easily contact your customers and prospects.
Call me at 310-212-5727 or send me an email at inquire@cdmginc.com for more information on how to integrate more direct response into you current marketing programs.