It’s sad, but even when your customers want to receive your email, it still might end up getting trashed.
Recently, we discovered that an average of 20.5% of all permission-based emails in the second half of last year ended up in recipients’ spam folders or didn’t get delivered at all.
73.4% of consumers said they have had email they wanted to receive either end up in their spam folders or go missing.
Even more devastating is that business-to-business email has an even higher chance of not being delivered than business-to-consumer email. This is most likely because corporate email administrators don’t have access to feedback from mailbox holders the way consumer ISPs do.
This shows that you can't rely on email delivery. To increase your delivery success you must get as many clients and prospects to put your email address in their address books.
If you have experienced this problem and have some solutions, contact me at inquire@cdmginc.com or call me at 310-212-5727.