If you are marketing business-to-business, email is a little more complicated than consumer emailing.
First of all, many business-to-business marketers find that only about 10% of the emails received get looked at.
This is why it is so important that you apply serious direct marketing tactics and strategies.
Remember, about 90% of your prospects will give their private email addresses, not their corporate email addresses. So be sure to ask for their business addresses as well. This will allow you to keep two separate lists so you can stagger your blasts.
Internet Service Providers (ISP) may have email connection limits as low as 20 messages per hour, requiring email marketers to throttle down email blasts on a per ISP basis.
Sorting the list by ISP
One tactic I recommend is to segment your email distribution to as low as 100 messages per ISP or fewer at one time, which avoids causing spam filters to kick into place.
Segment your opt-in list by ISP—Yahoo!, Hotmail, Earthlink etc... and configure your blast list by compiling small amounts from each ISP to make up separate lists.
Another tactic one company tried was to send emails to prospects at both their home addresses and their business addresses. This tactic doubled response.
Get read, not trashed
Remember, your prospects and even your customers are looking for a reason to delete your email, so make sure to follow the direct marketing rules.
Just a note: Of all the daily emails received, your prospect only reads an average of 16 emails a day other than personal emails or associate correspondence.
If you need help creating emails that receive response, contact me at 310-212-5727 or at inquire@cdmginc.com.