Direct Response Copy

Writing Killer Business-to-Business Copy

Fri, 14 Mar 2008 23:49:00 GMT

When writing to business prospects, remember that business decisions are often made by groups rather than individuals.

Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria.

Direct Marketing Copy Tip of The Week: Little-Known First Paragraph Secrets

Fri, 29 Feb 2008 22:34:00 GMT

The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical elements of your mailing.

Grab your reader’s attention immediately

In one or two lines you must create suspense or drama or introduce something unexpected. More important, it must persuade your reader that it is in his or her best interest to keep reading.

Direct Marketing Copy Tip of the Week: The Call to Action

Fri, 22 Feb 2008 00:03:00 GMT

One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge.

The reason is, the copywriter did not tell them what to do. The ads are missing what direct response copywriters know as a “call to action.”

Why More Marketers Are Using Direct Response

Thu, 21 Feb 2008 23:56:00 GMT

You may be interested to know that if you are using more direct response in your marketing, you are not alone. According to the marketing research firm The Winterberry Group, there has been a shift in marketing expenditures toward more direct response.

Direct Response Copy Tip of the Week: The Bucket Brigade

Tue, 19 Feb 2008 22:22:00 GMT

In direct response you want your copy to move your prospect right along. The "Bucket Brigade" are transitional words and phrases used to keep your prospect reading and moving easily through your piece.

Put Your Customers' Names In Print!

Thu, 07 Feb 2008 20:16:00 GMT

People love seeing their own name, and when you incorporate it into your copy, response rates go up.

If you aren't currently using personalization in your direct mail

Make Your Copy About Your Customer

Fri, 01 Feb 2008 01:33:00 GMT

Your prospects are not looking or waiting to read your marketing material. Therefore, if you want their business, your copy needs to speak to their interests and their needs.