Is Your 800 Call Center Losing Business for You?

Wed, 20 Feb 2008 20:02:00 GMT

How long are callers waiting to talk to a live person about your product? Do you know?

If it's more than 25 seconds, it is too long. Actually the industry-wide objective is that 80% of calls should be answered by a live person within 25 seconds—an objective that’s seldom actually met.

Trade show marketing

Thu, 07 Feb 2008 22:42:00 GMT

If you do trade show marketing, here’s a story of how to make it dramatically more profitable.

One of our successful relationship building campaigns was conducted on behalf of Velocity Trade. Designed to target attendees of a trade show, direct response communications were scheduled to arrive, as usual, both before and after the trade show. (Most conferences allow for pre-requested magalogs, which can be a powerful tool in generating traffic to your booth. Post-show magalogs should use a conversion series. For more information, call me at 310-212-5727.

Direct Marketing

Is Your 800 Call Center Losing Business for You?

Trade show marketing