Direct Mail

Is Your Direct Mail Response Down?

Wed, 20 Feb 2008 19:34:00 GMT

Since the advent of the Web, an interesting phenomenon has occurred: It has become more difficult for marketers to accurately track the response from their mailings.

Many multichannel marketers have as many as 50% of their orders untracked (I have one client who's untracked orders looks to be up to 70%). Most marketers will be in the 30% to 40% range.

How to Stop Wasting Money on Bad Addresses!

Tue, 19 Feb 2008 21:35:00 GMT

Over 40 million Americans will move this year. And of those, a startling 35% will not complete a change of address form with the post office.

That means if you rely on National Change of Address (NCOA) data to update your mailing list, you are going to miss more than a third of your bad addresses every year.

Attack of the Direct Mail—in 3D!

Fri, 08 Feb 2008 00:31:00 GMT

Thrilling Results! Amazing ROI! Rip Roaring Response Rates!

Why your company should look into 3D direct marketing!

When you've got a high margin product to sell to a small group of hard-to-reach executives or very wealthy prospects, very few marketing techniques work as well as 3D direct mail.