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May 19, 2010
Here are 4 marketing points to consider this week in between issues of Direct Marketing Update. Stay tuned for the next full issue…
1. How to get noticed on YouTube: 5 easy tips
A full 71% of Internet users watch videos, and a large chunk of that
is taking place on YouTube. After all, YouTube is the second-largest
search engine and the third most-visited site on the web—behind Google
and Facebook.
24 hours of video are uploaded to YouTube every single minute, and the site attracts hundreds of millions of viewers every month.
So how can you get your video in front of these viewers? Here are 5 tips to improve your video’s ranking on YouTube:
- YouTube Tip #1: Add an accurate and descriptive title. Include the word “video” in the title because people are searching for it.
- YouTube Tip #2:
Write a unique description using keyword-rich complete sentences to
tell viewers exactly what your video is about. Including a link at or
near the beginning of the description will benefit your ranking.
- YouTube Tip #3: Choose your descriptive “tags” wisely. Avoid keyword stuffing (overuse of keywords in the meta tags).
- YouTube Tip #4: Remember to share the video to your social networking sites to increase exposure and encourage sharing and participation.
- YouTube Tip #5: Consider sponsored video—which is simply paid search for YouTube.
After uploading your video, be sure to check out YouTube Insight, a
video analytics tool that you can access through your YouTube user
account. It reveals demographic information about who is viewing your
videos.
Need help with your video marketing? My team and I would be glad to assist you. Email me at craig@cdmginc.com or call my office at 310-212-5727. If I’m not in, ask for Steven.
2. No sign of a slowdown here: Lists are growing!
More proof that marketing during a recession pays off: Many list owners have seen impressive growth from 2008 to 2009!
Now is the time to test new lists and revisit some of those you’ve
tried in the past. Across the list-rental industry, the makeup of lists
has changed and many new names are being added every month.
The Grill Daddy buyers list is one example. From 2008 to 2009, more
than 15,400 names were added—a 70% increase! (You may recognize Grill
Daddy as the As Seen On TV™ grill-cleaning tool.)
Yourmusic.com, a subscription-based music club, has also been
experiencing growth…at the rate of about 6% every month. And take a
look at this interesting activity with the list selects: The number of
names available for those who bought within 3 months is almost double
the number of names who bought within the first month.
The list of Walk Away The Pounds Express™ Deluxe on DVD Infomercial TV buyers has seen similar growth, about 5% per month.
Need help finding responsive, well-targeted lists? Call InfoMat, Inc. at 310-212-5944.
InfoMat is the list management and brokerage sister company to my
direct response agency. Our team of list management experts and
experienced list brokers can help you get your own house list on the
market and rent new names for your next campaign.
3. Make sure Direct Marketing Update gets to your inbox!
Did your spam filter block the last issue of Direct Marketing Update? Make sure these response-boosting tips make it to your inbox by adding craig@cdmginc.com and craig@dmu.ccsend.com to your list of safe senders.
Then click the links below to see what you missed:
4. Politics and the post office
Over the years, I’ve written about the negative effects of the
postal monopoly laws and the quasi-government nature of the U.S. Postal
Service (USPS).
These laws have harmed direct mailers, shippers, taxpayers and ultimately consumers.
Besides the Postal Service’s inefficiencies…its bloated,
overexpansive bureaucracy…and its powerful union…the postal system is
killing mailers with its frequent rate hikes. And it’s losing mail
volume and revenue in the process.
The latest chapter in the USPS drama is that the Postal Regulatory
Commission has set a 6-month review period to examine the impact of
cutting mail delivery to 5 days a week—potentially eliminating Saturday
home delivery.
Learn more in the June issue of Direct Response
newsletter, which will examine how the postal system’s shortcomings
pose a serious threat to the direct mail industry…and discover the best
alternative for a better service that’s more direct marketing friendly.
Stay tuned for the next full issue of Direct Marketing Update.
Yours for better profits and response,
Craig A. Huey
President, Creative Direct Marketing Group, Inc.
Publisher, Direct Marketing Update
21171 S. Western Ave., Suite 260
Torrance, CA 90501
Phone: 310-212-5727
Nobody knows direct marketing better!
Email: craig@cdmginc.com
Web: www.cdmginc.com
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