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Introducing V.I.V.A.™ The Valuable
The proven, tested V.I.V.A.™ direct marketing system
The proven, tested V.I.V.A.™ direct marketing system is designed to:
The V.I.V.A.™ direct marketing system features
What is the secret to CDMGs winning promotions? Its the V.I.V.A.™ direct marketing system, which stands for Valuable Information, Value-Added. Heres what that means…
Think about it: What is your reaction when someone tries to sell you something? Chances are good you may be defensive or not interested, right?
We live in an age of skepticism. Your prospect just wont automatically believe what you say.
We also live in an age of information. One major study showed the top reason prospects did not respond to an offer was a lack of enough benefits as to why it was in their self interest to respond.
Their skepticism was too great.
But what if someone gives you some valuable information on a topic of interest? Youre much more open to the message, right?
CDMG has helped develop and refine the informational marketing advantage into a powerful strategy for generating greater response. And that means more money for you.
This strategy uses valuable informationsuch as trends, forecasts, new findings, facts, and secretsto help educate prospects and motivate them to order. Informational marketing is especially effective in promoting more complex products or services that need detailed explanations.
For example, in a promotion for a natural health newsletter, CDMG revealed little-known natural cures, with full details and documentation. These cures are examples of what the prospect will read in the newsletter if he orders.
Or, in promoting a software program, CDMG showed the prospects the secrets behind the system, revealing information that helped overcome skepticism and produce greater profits through early adoption of the product.
The V.I.V.A. direct marketing system also uses the relationship building strategy of value-added marketing.
This is the strategy that builds the perceived value of any promotion by:
Prospects feel they are getting something of value just by reading the promotion. They are getting substance, not just sales copy.
Success using both of these key strategies has helped CDMG create breakthrough campaigns, setting it apart from its competition.
If youre seeking to double or triple your response rates and profits, you need to test the V.I.V.A.™ direct marketing system, pioneered and perfected by Craig Huey and his Creative Direct Marketing Group.
CDMG is a full-service, direct response advertising agency founded by Craig Huey in 1972.
Since that time, CDMG has established a reputation of breakthrough direct marketing campaignsfrom direct mail to infomercials, from ads to websitesfor clients all across the nation and in the four corners of the world.
Based on the success and creativity of these campaigns, Craig Huey and his staff have garnered over 30 of direct marketings most prestigious awards for excellence. Theyve won these awards for creating million-dollar campaigns that have built small companies into powerhouses and turned around struggling companies—thanks to the V.I.V.A.™ direct marketing system.
For more information, contact Craig Huey.
Now, for more on what CDMG can do for you…see the following pages: