CDMG’S philosophy of good ol’ fashioned client service is a distinguishing
factor that sets us apart from other agencies.
We listen to you from day one.
Nobody knows your product or service better than you. Nobody understands
the challenges you face better than you.
Therefore, you and your staff are an integral part of our creative
process.
4 Steps to Success
#1: Thorough research
The first step toward a successful campaign will be our initial research of your
product or service, followed by a creative conference, via phone or in our offices,
led by Craig Huey.
During this conference, we’ll hear what you have to say.
We will ask you to explain the unique features and benefits of your product or service,
any specific marketing challenges you face, and your vision for success. We will
also ask you a number of strategic questions that will shape our copy platform and
marketing approach. And, we’ll discuss how to bring your campaign in, at or
below your budget (we’re very cost-conscious with your money).
#2: Creative concept
The next phase of the campaign
will include the creative concept, additional research, scheduling, rough and final
copy (and of course, personal contact with you whenever necessary).
#3: Art & production
Phase three will be artwork
(or filming, taping, etc. if TV or radio) and production.
#4: Analysis of project
Step four will be the analysis
of your campaign. You will receive a response analysis report showing you exactly
how well your promotion has performed. Every aspect of your promotion will be analyzed
in an accountable manner.
Here are some examples of
powerful response campaigns
Generating high response for little-known service
Marketing problem:
Client has been in business for a long time, but is relatively unknown. Competitors
are well-known. We had to build awareness and credibility in this competitive market,
as well as show our audience the need for this particular company’s service
as opposed to other companies.
Strategy:
To position this company as the experts and clarify the benefits of using
this particular company’s services. This was done through clear explanation
of services available and through the use of testimonials of important satisfied
customers.
Objective:
To increase the number of leads to at least 1%.
Results:
Client produced as much as 4.2% return on their direct mail website response.
Heavy Competitor/New Launch
Marketing problem:
A new launch of a product to the health industry. While the product had differences
from the competition, there were no easily discernible differences. We had to present
the unique benefits of our product clearly to the market. Also, the cost of the
product was 110% above the major competition.
Strategy:
With convincing sales copy, we provided our prospects with the latest information
about their health problems and needs and then showed them how our product was the
solution for them. An intriguing, information-filled campaign was created utilizing
the latest, most successful direct marketing techniques.
Objective:
To generate a minimum response of 1.1% and market to outside the “health”
audience.
Results:
The client’s results far exceeded the minimum requirements—even the requirements
for “non-health”–oriented mailing lists by over 150%. The client’s
customer base is becoming a dominant player in the industry.
Product Saved, Substantial Growth Experienced
Marketing problem:
Client experienced a decrease in market share in a crowded, competitive field.
Strategy:
To develop a unique “hook” to motivate an unresponsive audience to the product.
Objective:
To raise response from 0.95% to at least 1.3%–1.4%.
Results:
Client experienced a jump in response up to 3%. Client was so pleased,
we’ve subsequently created five new campaigns for him, and we’re working
on number six.
A smooth, easy, effective process
Whether you’re new to direct marketing or have years of experience, we’ll
take you through our creative process in a smooth, easy way.
Every step of the way, your input is welcomed and your approval is required to proceed.
You won’t just be a number at CDMG. What you will discover is friendly,
professional service with your needs and goals in mind. We listen to you!
And you always have Craig Huey involved in the creative process as well as meetings
to ensure your project will generate the highest response possible.
P.S. We also listen for you, keeping abreast of market trends, your
competition and new industry developments that may affect you and your company.
For more information, call Craig Huey at 310-212-5727 or write to us at
21171 S. Western, Suite 260, Torrance, CA 90501. Or you
may call us Monday–Friday, 8:00 a.m. to 5:00 p.m., Pacific time
or reach us by fax 310-212-5773. We
can also be reached by email at .
Now, for more on what CDMG can do for you…see the following pages:
Craig Huey is recognized as one of the world’s leading experts in direct response
marketing. He is the winner of 78 major marketing awards for breakthrough campaigns that led to multimillion-dollar sales.
This is scientific advertising. We measure test results and continually try to increase
the response based on what we have learned.
21171 S. Western, Suite 260, Torrance, CA 90501
Tel: 310-212-5727 • Fax: 310-212-5773
